How to Use Google Analytics for BeginnersWritten By: Stephen Scott
|Google Analytics is one of the best tools out there for analyzing traffic on your website. With a little bit of setup, it will give you an enormous amount of information about who is coming to your site, what they're looking for, and how they're getting there. In fact, it has so much information that it can be overwhelming!
Don't let it scare you away. With just a little training, you too will be able to use Google Analytics like a pro.Step 1: Set Up Your Account
In order to use Google Analytics, you'll need to set up an account with them. This will provide you with a unique identifier to add to your site. You can only access information about your own site; you can't access information for other sites unless the site owner explicitly grants you access. The only people with access to your information will be people you grant access to.
You must insert the code into every page you want tracked. If you have a technical person who takes care of your pages, have them add the code for you.
Inserting Google Analytics code for most sites
To insert the Google Analytics code, you need to get into the guts of your page - the HTML.
tag at the very bottom, just above the