Link Balance - Internal vs. ExternalWritten By: Stephen Scott
|Link balancing is just that - a balancing act. Unfortunately, even SEO experts are not in agreement on the quantity and balance of links that will ensure high search engine rankings. What most SEO experts do agree on however; is that the more highly relevant inbound links pointing to your website, the higher your site will rank in search results.
Lets have a quick review of the three types of links were discussing:
So just how many links of each type should we have on a web page for proper link balance? The best way to explain this is by way of an example.
Lets assume your website is about golf.
Internal Link Usage
If you have web pages within your site about 'golf clubs', 'golf resorts' or 'how to buy golf shoes', then you should definitely include internal links on your page to these highly relevant sub-pages.
External Link Usage
If you find links to other content about 'golf clubs', 'golf resorts' or 'how to buy golf shoes', then you should definitely include external links on your page to these highly relevant external sites (or blogs, social networks, etc.).
Important: Do your research and make sure these external sites contain content that is consistent with your anchor text within the link.
When it comes to inbound links, there's a bit more work involved. Now that you've identified the source of any inbound links, visit the web page sending you the inbound link and locate your URL.
Or use the tools below to check major search engines for inbound links (backlinks) to your website:
Now that you've identified your internal, external and inbound links, it's time for a little housework.
Link cleanup is simply the process of ensuring your internal and external links:
Finally, the total number of internal, external and inbound links is more a function of quality than quantity. If you are vigilant about maintaining high quality links, your website should, over time, move up in the search engine rankings.
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